Penhaligon’s Reopens on Regent Street: A Luxury Fragrance Destination

A world of fragrance awaits as one of my favourite fragrance houses opens its newly reimagined home on Regent Street, London. For lovers of scent, Penhaligon’s needs little introduction. A house with deep British roots and a rich perfumery heritage, it has long created fragrances that feel personal, expressive, and quietly luxurious. Its Regent Street reopening marks an important moment, not only for the brand, but for London’s luxury landscape.

A tranquil spa setting featuring a decorative wall mural of lush greenery and soft clouds, a white octagonal basin in the centre with golden taps, shelves displaying various bottles, and a wooden cart with neatly rolled towels.

For lovers of scent, Penhaligon’s needs little introduction. A house with deep British roots and a rich perfumery heritage, it has long created fragrances that feel personal, expressive, and quietly luxurious. Its Regent Street reopening marks an important moment, not only for the brand, but for London’s luxury landscape.

A cosy room featuring a curved wooden seating area, a round table, and a book, with soft lighting and shelves displaying various perfume bottles.

Situated at 125 Regent Street, the boutique has been thoughtfully redesigned to feel less like a traditional retail space and more like a destination. A destination for the curious and the cultivated.