Ralph Lauren has transformed Sloane Square, London, into a cinematic winter escape, bringing a touch of Americana to the heart of Chelsea with its beautifully curated “Holiday Experience.” What appears at first as a festive installation reveals itself as something more considered, an immersive blend of craftsmanship, nostalgia and purposeful luxury.
At the centre sits a snow-dusted rustic barn surrounded by winter pines, where guests can take part in wreath-making, seasonal crafts and cookie decorating beneath twinkling lights. Ralph’s Coffee adds a warm, sensory layer with hot chocolate, mulled wine and s’mores cookies, while the Holiday Shop invites visitors to explore Polo Bear collectibles, cosy knits and timeless accessories wrapped in signature Ralph Lauren elegance
But beyond the visual romance lies intention. Ten percent of proceeds support The Royal Marsden Cancer Charity through the Pink Pony Fund, and guests may dedicate a star ornament to the “Ralph Lauren Giving Tree,” each one directly benefiting the cause. It’s a thoughtful reminder that luxury can be both cinematic and quietly meaningful.
Open daily until 24th December, this winter installation captures something rare, a holiday experience that feels heartfelt, transportive, and beautifully aligned with Ralph Lauren’s world of refined Americana.
The Luxe Resident 