London’s design scene has a vibrant new addition. Located in the heart of Soho, JIG Studio has officially opened its doors, a contemporary design collective dedicated to bringing Brazil’s most exciting creative voices to the UK. The studio launched during Frieze Art Fair 2025, debuting a striking exhibition of over 35 exclusive pieces by seven Brazilian designers, each redefining the boundaries between craft, culture and contemporary design. With a permanent two-floor showroom at 25 Lexington Street, JIG Studio marks a major cultural bridge between London and Brazil, one rooted in sustainability, artistry and soul.
Founded by architect Richard Penman and design strategist Grace Nemeth, JIG Studio was developed in collaboration with the Brazilian Embassy in London. The concept was born from a shared vision to showcase Brazil’s extraordinary design talent on an international stage, from furniture and metalwork to textiles and ceramics.
“Brazil is a hotbed of design talent, yet so many of its incredible creatives remain underrepresented in Europe,” explains Nemeth. “We wanted JIG Studio to be more than a gallery, it’s a space to celebrate the emotion, materiality and cultural depth that define Brazilian design.”
Each of the seven featured designers was hand-picked by Nemeth and Penman for their innovation, storytelling and sensitivity to material. The result is a richly layered edit that feels both deeply personal and universally resonant.
Alex Rocca: The Trabalhos by Alex Rocca explores ancestry, spirituality and Afro-Brazilian heritage through a captivating fusion of materials, copper, brass, beads, wood, and glass. His tactile textile works feel almost alive, rich with meaning and movement.
Erik Bonissato of Bonni: Named one of Forbes 30 Under 30, Bonissato’s work embodies sensitivity and balance. His sculptural furniture and lighting, including the award-winning Esfera Lamp, blend architectural precision with an emotional warmth.
Gustavo Bittencourt: Through his studio, Atelier Gustavo Bittencourt, Gustavo examines the dialogue between materials, forms and textures. His furniture is both functional and poetic, a conversation between craftsmanship and curiosity.
Humberto da Mata: With a background that includes working alongside the Campana Brothers, Humberto combines paper, pulp, and ceramics to create experimental yet functional pieces that celebrate Brazilian craft at its most expressive.
Ovo: Founded by Luciana Martins and Gerson de Oliveira, Ovo is one of Brazil’s most established contemporary studios. Their minimalist wooden furniture, including the Danka dining series, distils form and proportion to their purest essence.
Studio Origin: The duo Alisson Quissini and Douglas Primo bring an organic sensibility to their work, crafting pieces that echo Brazil’s natural landscape through flowing lines and earthy materials. Their designs feel timeless, serene and tactile.
Ronald Sasson: A globally recognised designer with works shown at Art Basel and the Venice Biennial, Sasson’s furniture combines sculptural presence with quiet restraint, contemporary design with emotional gravity.
JIG Studio’s Soho space is not just a gallery, it’s an evolving platform. The collection will refresh regularly with new works and exhibitions throughout the year, offering an ever-changing window into Brazil’s creative pulse. By merging design, culture and narrative, JIG Studio captures the essence of what modern craftsmanship can be, thoughtful, soulful, and beautifully global.
25 Lexington Street, Soho, London W1F 9AG
Open Monday to Saturday, 10am – 6pm
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