Set within the prestigious F1 Paddock Club, House 44 is a bold new addition to the Formula 1 calendar, offering an elevated, design-led hospitality experience created by Soho House in partnership with Lewis Hamilton and Formula 1. This exclusive concept introduces a refined way to experience race weekends. Designed with intention and detail, House 44 delivers the sophistication of Soho House with the excitement of motorsport, offering front-row energy paired with exceptional service, curated spaces, and access to a like-minded community.
House 44 reimagines the race-day experience. With a bespoke suite designed in true Soho House style, guests can enjoy an atmosphere that feels both familiar and rare, relaxed yet impeccably styled. The suite offers a specially crafted drinks menu, blending House classics with new creations from the in-house team, including a signature cocktail featuring Hamilton’s non-alcoholic blue agave spirit, Almave.
Throughout the weekend, guests are immersed in the rhythm of Formula 1 from a vantage point that offers views of the starting line, high-stakes pit stops, and the final surge to the chequered flag, all from a beautifully curated space.
Drawing on his long-standing relationship with Soho House, Hamilton has shaped House 44 with his own creative direction. The suite includes not only world-class hospitality and front-row access, but also curated design elements, personal memorabilia, items from the Plus 44 collection, and limited-edition photography. Expect exclusive DJ sets, thoughtfully programmed entertainment, and a guest list that brings together culture, sport, and global influence.
Alongside the main suite, The Paddock Bar by Soho House offers a moment of calm within the buzz of the Grand Prix. Tucked discreetly inside the Paddock, it provides a relaxed backdrop for members to enjoy cocktails, connect, and unwind in a space that reflects the timeless aesthetic and intimacy of Soho House.
Guests can also expect a personal appearance from Lewis Hamilton, who will visit the suite across the weekend, joined by VIP guests for intimate Q&A sessions. These conversations provide rare insight into the mindset, discipline, and vision of a seven-time world champion.
House 44 is more than a race-day venue, it is a new standard for how Formula 1 can be experienced. Culture, design, community, and sport brought together in one refined space. For those invited, it’s an insider’s access to the world of F1, presented with taste, discretion, and impact.
The Luxe Resident 