There’s something quietly powerful about a place that doesn’t just exist, but resonates. Where heritage meets modern luxury, and every element is designed with intention. Such is the vision behind Emblems Collection, Accor’s newest foray into elevated hospitality, crafted not merely for travellers, but for connoisseurs of the world.
The brand’s North American flagship, The Rimrock Resort Hotel in Banff, has undergone a transformative redesign to emerge as a serene alpine sanctuary. Set against the cinematic backdrop of the Canadian Rockies, the hotel blends legacy with innovation, refined seclusion with majestic views. A stone’s throw from the Banff Gondola and Upper Hot Springs, it’s as much a retreat as it is a statement.
As Maud Bailly, CEO of Sofitel Legend and Emblems Collection, so aptly puts it: “Rimrock Banff will be more than a retreat, it reflects our vision for Emblems: distinctive, intimate, and deeply connected to its surroundings.”
For The Luxe Resident, this debut is noteworthy not just for its setting, but for what it signals, a shift towards brands that don’t chase trends, they set them. Emblems aims to have 15 properties signed by 2025, with its European debut set for later this year.
In an era of overexposure and algorithm-led experiences, Emblems offers something more poetic. The whisper of legacy, the luxury of space and the allure of considered silence. Isn’t that, in the end, what true luxury is all about?
The Luxe Resident 