There are brands, and then there are those quietly woven into the fabric of British life, the kind that doesn’t shout, but speak volumes. Welligogs is one such name. Founded in 2000 by Kim and Ray, a husband-and-wife duo with vision and heart, the brand began with a single desire, to bring a sense of beauty, individuality and refinement to a wardrobe classic, the wellington boot.
Fast forward two decades and Welligogs has grown into one of Britain’s most beloved countryside outfitters, worn by those in the know at Royal Ascot, Henley Regatta, Cheltenham Races and beyond. Whether gracing the manicured enclosures or strolling through the grounds of an English estate, Welligogs has become the go-to for those who dress with intention, and aren’t afraid to let elegance meet practicality.
Born from a transcontinental move from Australia to England, the brand’s origins are deeply personal. Kim, British by birth, longed to return home and raise her four children with a true British upbringing. Ray, an Aussie, was reluctant to leave the sunshine, but the unpredictable British rain ended up sparking something unexpected. In a moment of humour, a comment about constant downpours ignited the idea, if Britain demands boots, why not make them beautiful?
What followed was the launch of hand-painted wellington boots, colourful, playful and entirely unique. From that single idea came a brand grounded in both whimsy and craftsmanship. Kim named the brand after her own childhood nickname for wellies, Welligogs, a word steeped in nostalgia and charm.
Today, Welligogs is known not only for its distinctive boots but for an ever-expanding collection of luxurious outerwear, elegant wool coats, sharply tailored blazers, and country-chic waterproofs designed to turn heads in city or town. Their pieces carry the polish of tradition with the practicality required for the British outdoors. Each garment strikes a considered balance, timeless yet fresh, smart but never overstated.
Crucially, Welligogs is more than a lifestyle, it is a conscious choice. The brand remains a proud family-run company with a deep-rooted commitment to sustainability. Garments are made from recycled and regenerative materials wherever possible, think plastic bottles spun into activewear, coconut wax used for waterproofing, and vegetable-tanned dyes to colour their rich fabrics. Production stays close to home, with the majority of manufacturing done in England or Europe to ensure reduced emissions and elevated standards.
Sustainability isn’t a trend here, it’s a founding principle. From the use of eco-friendly office resources to recycled delivery packaging and swing tags, every detail is considered. Their craftsmanship is built to last, and so is their vision, a quiet luxury for those who believe in quality, purpose and heritage.
Welligogs is not just what you wear, it’s how you arrive. Whether you’re walking the lawns at Henley, arriving for afternoon tea at Coworth Park, or hosting a weekend gathering in the Cotswolds, it’s the kind of outerwear that speaks before you say a word.
The Luxe Resident 