The Luxe Resident

The Auberge Resorts Collection has officially announced the appointment of Etienne Haro as Managing Director of Cambridge House, its soon-to-open flagship in London’s prestigious Mayfair. With this pivotal leadership placement, the revered American hospitality group ushers in a bold and refined new era for one of the capital’s most storied addresses.

Bringing with him over 25 years of international luxury hospitality expertise, Haro steps into this role with an impressive global pedigree. Known for his deeply intuitive leadership and consistent excellence in guest experience, he is no stranger to the upper echelons of service, refinement, and legacy that the Auberge brand represents.

Set to open in spring 2026, Cambridge House will mark the brand’s first foray into the UK market, housed within the breath-taking Palladian grandeur of 94 Piccadilly, formerly home to the historic In and Out Club. Once the heart of political and social society, the 18th-century mansion is being reimagined as a 102-room retreat blending heritage with quiet modernity. This project, in partnership with the Reuben Brothers, promises to capture the soul of London while offering guests an elevated and distinctly Auberge sense of place.

Etienne Haro’s arrival signals a deeply considered step in Auberge’s expansion into Europe. Described as a “proven leader in the luxury hotel industry” with an emotionally intelligent leadership style, Haro is expected to steer Cambridge House into its next chapter with warmth, precision, and a visionary eye for storytelling through space. His experience will be central in creating what promises to be an iconic social hub, a seamless blend of old-world charm and contemporary relevance, complete with destination dining, a world-class Auberge spa, and a private members’ club.

With this appointment, Auberge sets the tone for a discerning new wave of London luxury, anchored in heritage, shaped by craftsmanship, and elevated through exceptional hospitality.